Broadband access is steadily growing in Switzerland. According to swisscom and swisscable we had about 640'000 broadband subscribers (half/half cable and ADSL) at the end of june.
Yesterday, WEMF published the results of their MA Comis 2003 study. This is a poll of about 2000 users in the german part of Switzerland, studying not only the reach (by recall) of various websites but also quite a lot of behavioral and attitudinal data.
This allows an interesting view on how broadband always on access is changing the behavior of users: E.g. it says, that 74% of users who download movies use a broadband access (which means, that the other 26% do this over dial-up?!). More interesting in my opinion is that increased usage of communities and tools like the TV schedule. Obviously in the days of dial-up the extra step of connecting to the internet was enough to keep the newspaper the primary source for this kind of information. But with the feeling of always on combined with the easy of use and depth of information the web is gaining ground for these kind of of everyday services. I personally switched to online schedules (TV, movies, parties) a long time ago.
More to come as soon as I get my hands on the MA Comis CD-ROM.
Posted by seefeld at September 3, 2003 12:18i switched long ago too, especially since there is no real "culture magazine" here in bern which comes back home, since the demise of the Ansager (which was bad, too).
shure theres the Bewegungsmelder, but you have to get it at stores and such.
--> online's the best :-)